Cav Empt (aka C.E.) is a Japanese-based label launched by SK8THING, Toby Feltwell and Hishi. C.E. blends London-flavoured streetwear with oddball, retro-futurist graphics. Tracksuits are embellished with SK8THING’s standout imagery; anoraks are cut boxy; oversized and tees are draped in obscure technological references and slogans. Cav Empt stands for Caveat Emptor, which is Latin for “Buyer Beware”. The phrase is also taken from a Sci-Fi novel “UBIK”, which questions the perception of reality as well as technologies’ influence on society, which also explains the brand’s Sci-Fi aesthetic. The brand’s veteran founders intend to keep Cav Empt low-key, selling through only select retailers and slowly developing their unique aesthetic each season.
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