Tokyo-based label Ambush, a brainchild of self-taught designer Yoon Ahn and her husband, hip-hop artist, and producer Verbal was initially conceived in 2008 as an experimental jewelry collection. Reflecting the fearless spirit and star-power magnetism of its founders, the duo’s unisex statement pieces quickly gained a following among fashion’s boldest and brightest. This rapid expansion led to a slew of collaborations with sought-after artists and tastemakers prior to the launch of their first ready-to-wear collection. Eschewing classification and living up to the surprise-attack the brand’s moniker implies, their streetwear offerings appeal to those who view apparel as an extension of the self, in all its contradictions. Riotous rock and vintage Americana collide unexpectedly with sleek hip-hop styling, while utilitarian hardware, irreverent graphic tees, and military-inspired accessories mesh seamlessly with chain-heavy bracelets and necklaces, expanding the label’s inimitably rebellious design aesthetic.
